The importance of marketing and design

http://www.businessweek.com/innovate/content/jan2010/id20100120_303529.htm?chan=innovation_special+report+--+the+value+of+design+2010_special+report+--+the+value+of+design

The article,The Value of Design to Startups by Dave McClure, talks about how design and marketing are more significant to startup internet companies than engineering. There are exceptions such as Steve Jobs, Steve Wozniak, and Bill Gates who were and are "god-like"....but what he's trying to say here is that if you want to appeal to the audience you must know the principles of design and marketing otherwise you've got a body with no face on it.